@PAINTGUIDE is an Instagram page created by London based painter Henrik Uldalen and Daniela Bezdan established originally to feature artwork of artists with more then 355,000 followers.
As the account grew, Henrik invited his peers to takeover the Instagram feed and curate a week’s worth of inspiration for fans. PAINTGUIDE carried a visual dialogue on the art world’s continuing momentum into the digital sphere.
Social media’s impact on the art community has allowed creators to build a wider network of like minded contemporaries and extend their reach farther than ever before. It has also transformed how artists connect with their audience and how viewers interact with artwork.
The first PAINTGUIDE collaborative show was at the UNIT London and yielded huge attention, with a social media reach of 8.2 million views, 15 million unique impressions and queues around the block to view the exhibition. PAINTGUIDE has since collaborated in New York and now has created an alliance between the Nordic Art Agency and Gallery Lohme.
The Nordic Art Agency will exhibit 6 international artists in a specially curated exhibition in collaboration with Gallery Lohme and PAINTGUIDE.