Welcome To The Gallery Blog
It has been six months since the doors of the Nordic Art Agency officially opened to the good people of Malmö and Skåne. Though the agency has been active as a private client art consultancy since 2010 the gallery was an entirely new venture creating a home for our artists and viewing space for our clients.
We were fortunate to have landed a location in one of the hippest parts of the city, surrounded by creative companies with Malmö Opera House around the corner and Davidhallstorg, filled with its boutiques and coffeeshops, just a tempting lunchtime stroll away. We were also blessed with some very welcoming neighbours in the form of Gallery Lohme, www.gallerilohme.se, who are located at the same address on Erik Dahlbergsgatan 24B. They have offered sound advice and helped us to navigated our way through the first Malmö Gallerinatt back in September. The gallery was packed from 6pm until midnight with local art collectors, and a few wine enthusiasts, with over forty litres of wine consumed!
Note to self: next year buy slightly smaller wine glasses.
Malmö city is not Mayfair, London. London is was where I cut my teeth in the art world following a stint in Stockholm and Copenhagen. London is my home, an important centre for contemporary art and one of the most competitive fast moving art markets in the world. Malmö has an population of 350,000 when London is close to 9 million and of course there is the varying socioeconomic differences within the cities. Malmö or Greater Copenhagen as it is sometimes referenced, is an exciting innovative city packed with a community of ambitious Millennials and successful entrepreneurial members of Generation x. Having been born in the middle of these demographics in the late 70s it is easy to relate in parts to both. Equally interested in style, design, culture and travel, both generations know their way around the internet and most social media. Millennials are ultimately more global in their mentality seeking out fashion, music and art influencers online and accessing international creative trends.
The art world has become significantly smaller and more accessible due to Instagram and the gallery mentality is changing as it reflects this.
As Doug Woodham, former President of the Americas for Christie’s expressed, “Galleries should be more open and welcoming spaces by, for example, writing clearer, more accessible texts to accompany artists’ work and helping people understand pricing.”
It also feels that homes and interiors are even more important in Scandinavian than in London. Art is consumed in a more grass-routes-up mentality with every age engaging in art groups all over the city, local artists konstrundan exhibitions and company organised art collectives kunstforeningen have a positive presences as well as state funded art project. Konst in Swedish or kunst in Danish and Norwegian, art is a prevalent and ever evolving force in the Nordics.
The challenge of the Nordic Art Agency in it’s new Malmö gallery location is not only to be able to communicate linguistically (after 9+ years it is still challenging to speak Swedish) but to communicate fully our style of art advisory and how we intend to connect emerging and established international artists to art buyers in Scandinavia.
We believe that the client should have more connection to the individual artist and therefore the artwork, and not just the established or big branded artists who dominate the marketplace, but talented emerging artists. It is clear that people want art in their homes and in their lives and we should assist and embrace this new fluid art-buying culture.
Juliet Rees - Nilsson
This blog will hopefully provide an insight into the Nordic Art Agency gallery journey as it enters a new phase. We hope to include those who inspire and influence us along the way, new collaborations, our artist’s creative musings, clients experiences, commission stories and global art trends. Join us by subscribing to the blog, signing up for our newsletter, joining us on Instagram @nordicartagency or visiting us at the gallery.
Juliet Rees - Nilsson
Founder & Art Advisor